• Elite Kicking Coaching was established in 2010 and has since been providing bespoke coaching to professional players, teams, schools and colleges

    Elite Kicking Coaching (EKC), led by elite coach Scott Sneddon, exists for one reason: to deliver specialist kicking coaching in a game where kicking often decides outcomes. EKC focuses exclusively on the technical, physical and mental demands of kicking in rugby union — from goal-kicking to tactical play under pressure.

    Every EKC programme is built on evidence-based coaching, proven teaching methods and real-world elite experience.

    By combining performance science with hands-on coaching at the highest levels of the game, EKC provides kickers with clear, repeatable systems designed to improve distance, accuracy and consistency when it matters most.

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    About Scott

    Scott Sneddon is an elite rugby kicking coach with experience across professional, international and age-grade rugby. His coaching journey began at the Cardiff Blues Academy, where he identified a lack of specialist skill coaching in the game. Determined to address this, Scott completed an MSc in Coaching Science and earned his UKCC Level 4 qualification, specialising in technical skill development.

    Scott’s kicking expertise was shaped early in his playing career through close work with British & Irish Lions kicking coach Neil Jenkins and Jonny Wilkinson, leading him to focus on developing kickers at all levels of the game. He has since coached kickers across Wales age-grade programmes, professional clubs and international teams.

    Scott has held professional coaching roles with the Hong Kong Rugby Union, contributing to Asian Games gold with Hong Kong Sevens and a Rugby World Cup repechage campaign with the Hong Kong XVs. More recently, he has worked within the Welsh professional pathway as Defence Coach for Wales Under-20s and within the Scarlets as Kicking Coach and Academy Transition Head Coach, supporting the development of elite performers.

    Through Elite Kicking Coaching, Scott combines technical precision, evidence-based coaching and real-world performance experience to help kickers kick farther, more accurately and under pressure.

  • What we offer ...

    Every Elite Kicking Coaching session is bespoke. Sessions are tailored to the individual needs of the player, with specialist coaching across goal kicking, punt kicking, drop kicks and game-specific kicking under pressure.

    EKC sessions focus on the key components required for consistent, repeatable performance. Coaching blends technical development, movement efficiency, body-weight distribution, ball positioning and mental resilience, using both traditional and differential learning methods to maximise skill transfer into match play.

    Online kicking review and development plans

    Remote kicking analysis designed to deliver clear, actionable feedback wherever you are.

    • Video-based kicking reviews
    • Individualised development plans
    • Direct coach feedback and progress tracking
    • Ideal for players seeking structure and accountability

    Online Player development

    Build a deeper understanding of the game alongside your kicking development.

    • Position-specific insights
    • Attack and defence principles
    • Decision-making and tactical awareness
    • Designed to support all-round performance growth

    1 to 1 Sessions

    Highly focused, personalised coaching for maximum improvement.

    • Individual technical analysis
    • Targeted drills and progressions
    • Suitable for amateur, academy and professional players
    • Ideal for rapid development and confidence building

    Small groups

    A competitive learning environment without losing individual focus.

    • Groups of 2–4 players
    • Position-specific and mixed-position options
    • Game-relevant scenarios and challenges
    • Ideal for clubs, schools and age-grade groups

  • Get in contact ...

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    Email

     

    elitekickingcoaching@live.co.uk

     

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    Mobile

    +44 7795437106

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    Location

    South Wales

    (Online - Anywhere!)

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    Tweet
    @kickingcoach10
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    Instagram

    Elite Kicking Coaching

    @kickingcoach10

  • What players think of my coaching ...

    We have long standing relationships with many of our players, true testament to the service we provide and the commitment we make to ensure they achieve excellence

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    Cardiff Blues

    Scott is an excellent resource for players looking to improve kicking skills, performance and analytical skills.

    Scott is extremely energetic and also possesses excellent communication abilities and understanding of the game of rugby, therefore effectively challenging the way you assess your own game.

     

    Thank you Scott, a job well done!

     

    Nicky Edmonds

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    Wellington College

    I approached Scott for some advice regarding goal kicking - specifically in respect of both ball/body positioning and focus/power techniques. Scott's teaching methods were analytical, methodical and pragmatic and have resulted in a significant increase in my long term success rates.

     

    A worthwhile and enjoyable experience

     

    Many thanks

     

    Dylan Moss

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    Harrodian School

    My son Tommaso, age 16, plays scrum half and quickly realized that kicking is a key part of the game.

    Scott combines the rare ability of teaching all kicking techniques clearly and simply, demonstrating what he is explaining (top class kicker!) and making training sessions fun and dynamic.

     

    For anyone looking to seriously improve their kicking game, I couldn’t recommend more Scott!

     

    Fabio Castaldi

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